Kansas City hospital leaders, business leaders and elected officials joined Community Blood Center today for the official launch of #GiveLifeKC.

Launching in conjunction with National Blood Donor Month, #GiveLifeKC is a public awareness campaign with a simple goal: to see an end to the blood shortage in Kansas City in 2023.

Five state representatives from MO and KS attended in support, along with MO State Senator Greg Razer, North Kansas City Hospital CEO Dr. Stephen Reintjes, Children’s Mercy CEO Paul Kempinski, and University Health Chief Clinical Officer Dr. Mark Steele. 

The campaign aims to address Kansas City’s unprecedented blood shortage, which has lasted almost three years, and will celebrate National Blood Donor Month by bringing awareness to the need for blood donations year-round. The campaign challenges the public to donate once per season, at least four times, in 2023.

Donors can sign up online to become a #GiveLifeKC Champion and will receive a custom-made Charlie Hustle tee designed to accompany the campaign:  savealifenow.org/givelifekc.